ABSTRACT
Many factors influence people in taking a decision to connect with a bank. It is certainly based
on someone’s interest. The purpose of this study is to determine the factors that play a role in
influencing customer interest to the company. The hypothesis of this research is service factor, product,
facility and location access affect customers’ interest in BPRS Kotabumi, Branch Office Bandar
Lampung.
The result of the research indicate that service factor, product, facility and location access have
positive and significant influence to customers’ interest of BPRS Kotabumi, Branch office Bandar
Lampung and all four factors together influence to customers’ interest of BPRS Kotabumi, Branch office
Bandar Lampung. These four factors also affect customers’ interest by 75.9%.